The best way to improve brand perception is to conduct hackathons and offer prizes to the top coders. This encourages college students as well as experienced techies to attend hackathons and slowly improves brand familiarity. And such hackathons also serve as a great way to recruit top performers!
Technical issues faced by the organization could be taken and converted into coding tests (Write an algorithm to identify the top three books to be recommended for a particular reader in an online book store).Sample Test
Design skills could be tested by asking candidates to design alternative web pages and logos for the company (Design a web page offering valentine's day gift vouchers from an e-cart application).Sample Test
Candidates can participate from the comfort of their homes, resulting in greater test participation.
CodeGround has tie-ups with 2000+ Colleges across India. A contest mail sent to placement coordinators brings several thousand students to your hackathon.
Promote test links for job openings on Social Media to get greater participation.